”Today, the role of businesses in society has become crucial, not only to create employment opportunities but also to have a positive environmental, social, and governmental impact. In other words, it's not enough to be a 'business', one needs to be an 'ethical business'.
In this sense, companies exercise responsibilities that affect different dimensions of the lives of their consumers or, more civically, of their partners and stakeholders.
Corporate social responsibility means a strong relationship between the company and its stakeholders!
Corporate social responsibility is a concept that has undergone a great evolution, influenced by political, economic, and social changes at the international level. It refers to the voluntary integration by companies of social and environmental concerns into their business activities and their relations with stakeholders.
It represents the set of mechanisms aimed at aligning the behavior and objectives of companies with the broader interests of society. In other words, it is a global politico-strategic vision of the company which, to measure performance, takes into consideration aspects outside the economic and financial aspects.
Corporate social responsibility is therefore based on a psychosocial contract between the company and the various stakeholders, such as the government, consumers, civil society, etc.
Several pillars form the basis of what is now called corporate social responsibility!
Corporate social responsibility is based on 4 main pillars:
The environmental pillar: Companies concerned with reducing their impact on the environment can sign partnerships with suppliers and subcontractors who are themselves responsible, particularly in terms of waste treatment, use of renewable energies, and ecological practices in a sense large.
The social pillar: this is one of the most important aspects of corporate social responsibility, so much so that it is also called “corporate social responsibility”. It includes issues such as health, education, common good, respect for human rights, etc.
The economic pillar: a responsible business supports the local economy by sourcing as much as possible from local organizations and investing in its region. It is also transparent with its investors and clients.
The governmental/technological pillar: this pillar is the most important, it presents all forms of collaboration between the State and the company in order to align with the visions of both parties, respecting the standards and requirements of the governance world.
Having a responsible approach to business has an impact on the sustainability of the company!
The future of any company depends on its strategies in terms of social responsibility, so it is important to implement a process of social responsibility in its company in order to align with the technological development and the governmental evolution posed by the governments of the world.
In order to apply a responsible approach in its business (or economic activity), the company must first understand its stakeholders and what they expect from its services, and on this basis, it must create communication and follow-up that accompanies any form of activity respecting its relationship with the four pillars mentioned above.
What can Odinhub do for you in this regard?
Odin hub is a digital services agency, our concern is to give you everything you need to interact with the online world and express your vision to all stakeholders at the digital level!
Regardless of your activity or your services, if you are looking for an agile, innovative, and creative approach to align yourself with the challenges of today and tomorrow! Odin hub is here to open up opportunities for you to touch the online world in a responsible and unforgettable way.