Azal Botanicals

- Branding & Visual Identity -


Just like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart from everyone else. Creating a beautiful Brand Identity is equally important to having a good quality product.

Developing AZAL (essential oils) brand was an exciting time, but one that required a lot of concentration and motivation. There were many elements to consider as we started building AZAL’s brand, in order to create effective momentum in the marketplace.

The first step was to define the company’s target audience, objectives, and concerns. We then constructed the AZAL ‘brand platform’ through the integration of its brand promise, brand value proposition, and shared values.

The brand positioning was further captured in its tagline: “Local Nature Preserved”. Which was developed based on the organic nature of AZAL’s products.

Now to the fun part! Our graphic designers ideated the development of visual concepts. It included a logo, a color palette, custom typography, and brand illustrations that formed the new brand identity and captured the company’s brand essence.


Azal Botanicals 


Azal Botanicals

What We Did

Branding, Graphic Design

Your brand is a story unfolding across all customer touch points.

The concept was built around 4 Natural Elements – Earth, Water, Fire, and Air. Highlighted in its main colors, symbols, and classification of products based on their origin. The strategy for the visual identity was to develop a distinctive brand illustration set (flowers, leaves, plants). Which would be feminine, elegant, and evoke feelings of purity and care in the main audience – women aged 20 -55.